Blogs

Creative marketing, driven by dedication and innovation, has the power to inspire meaningful change and align communities with purpose. Each year, Appleton is honored to help activate change at the local level by partnering with Christian Service Center for the Homeless. This nonprofit organization diligently works to prevent homelessness, combat poverty, and provide services that support families and individuals struggling in Central Florida. As with years past, Appleton was tasked with using t...

Geotargeting has become one of the most essential strategies in digital marketing. The rise of mobile devices and the popularity of social media platforms allow businesses to connect with audiences based on their exact location, delivering more relevant messages, boosting engagement, and maximizing return on investment by reaching the right people at the right time.
Geotargeting is a marketing strategy that tailors ads or content to people based on their physical location. By using data such as...

ECS4Kids is a nonprofit organization based in Jacksonville, FL, providing early learning resources to providers and families across the state. Through its programs, ECS4Kids has provided services to more than 25,000 children across 14 counties.
In April, ECS4Kids hosted its Wine Women & Shoes event to empower and strengthen its mission. This memorable evening was hosted by First Coast Living Anchor Jordan Wilkerson. Guests were presented with wine tastings, live auctions for trips and experience...