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Hello, my name is Victoria Borges-Benitez. I'm a writer & digital media designer.

I'm a senior at the University of Central Florida majoring in Public Relations & Advertising set to graduate in Spring 2026. 

Since I was young, I've always loved the power of storytelling and crafting impactful results through writing. These passions have led me to take part in this field to build compelling messages and connect audiences with ideas that inspire action, entertainment, and unite communities. I hope this collection of my work shows my devotion and commitment for my craft. 

.                            Welcome to my portfolio! 

My Work

Her Campus •

Will the Jacksonville Jaguars Rise Up?

After a disheartening 2024 NFL season that left fans discouraged, the Jacksonville Jaguars entered 2025 with a new head coach, rising talent, and one burning question: Can they make a comeback and contend for the AFC South title? With a current 4-3 record and standout performances from quarterback Trevor Lawrence, rookie Travis Hunter (playing both wide receiver and cornerback), linebacker Devin Lloyd, and kicker Cam Little, the Jaguars are showing signs of redemption. Still, the question remain...
Her Campus •

Government Shutdown: How it Affects the American People

On Oct. 1, the U.S. government shutdown went into full effect due to Congress’s failure to reach a funding agreement. Millions of Americans, including active-duty military personnel, federal employees, and recipients of nutrition assistance, will be affected. Amidst all this, Congress is still getting paid, while millions of Americans wonder whether they will be able to pay their rent and bills. The media seems to be focused on blaming political sides and not prioritizing the main concern: How w...
Appleton Creative •

How Christian Service Center’s Dedication to Central Florida Helps 1,000s of Homeless

Creative marketing, driven by dedication and innovation, has the power to inspire meaningful change and align communities with purpose. Each year, Appleton is honored to help activate change at the local level by partnering with Christian Service Center for the Homeless. This nonprofit organization diligently works to prevent homelessness, combat poverty, and provide services that support families and individuals struggling in Central Florida. As with years past, Appleton was tasked with using t...
Appleton Creative •

How to Reach the Right Audiences with Geotargeted Campaigns

Geotargeting has become one of the most essential strategies in digital marketing. The rise of mobile devices and the popularity of social media platforms allow businesses to connect with audiences based on their exact location, delivering more relevant messages, boosting engagement, and maximizing return on investment by reaching the right people at the right time.
Geotargeting is a marketing strategy that tailors ads or content to people based on their physical location. By using data such as...
Her Campus •

When Will Women Be Safe? The Rise of Public Violence

Across the United States, thousands of college-aged women rely on public transportation to commute to their classes, jobs, and other essential activities. Since COVID-19, there has been an increase in violence against women. This year alone, two women were killed in public spaces, and an attempted kidnapping took place in a work environment. Dr. Julie Gard Schnuelle, Iryna Zarutska, and Emma Marine are victims of the immoral acts committed by men. These horrific events continue to take place eve...
Her Campus •

5 Binge-Watch-Worthy Fall Picks to Welcome the Season 

It’s almost fall! Well, at least for most of us. Embracing the fall season can be challenging in Florida, especially because the seasons don’t “change” and the weather continues to stay warm. For college students, midterms are right around the corner, and it can be difficult to find time for ourselves. To get into the fall spirit, here are some recommendations that I watch to escape reality and that I believe capture the magic of fall. If I had to pick a show that perfectly captures the feeling...
Appleton Creative •

Standing Up for Kids: Wine Women & Shoes 2025 Achieves Record-Breaking Success for ECS4Kids

ECS4Kids is a nonprofit organization based in Jacksonville, FL, providing early learning resources to providers and families across the state. Through its programs, ECS4Kids has provided services to more than 25,000 children across 14 counties.
In April, ECS4Kids hosted its Wine Women & Shoes event to empower and strengthen its mission. This memorable evening was hosted by First Coast Living Anchor Jordan Wilkerson. Guests were presented with wine tastings, live auctions for trips and experience...